Hi there! I've been doing UI/UX for almost a decade. Delivering results to B2B2C companies from idea to post-launch.

I've led design and product-engineering teams, and mentored over 100 UI/UX professionals in companies like Canva, IBM, and more.

Design should be strictly simple and usable. Else, it's a decoration. That's why I always aim to create impact or value using these principles.