Role

Lead UI/UX Designer

For

Cambridge Uni Press & Assessment

Year

2019

40% Sales Increase by Redesigning a Checkout UX

Main Project Image
Main Project Image
Main Project Image

One checkout experience for 200+ markets

Goodbye to juggling different checkouts on the same backend and recurring UX problems.

Design principles

✅ Minimize Friction

Streamline the checkout experience by simplifying steps, ensuring mobile compatibility, and accommodating global user needs.

✅ Foster Trust and Transparency

Enhance user confidence through visible security, professional design, and clear, accessible information on products and pricing.

Before

Different checkout experience per product, even if they're all under one Cambridge.

Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #2
Large Project Gallery Image #2
Large Project Gallery Image #2

After

A seamless, trustworthy checkout experience that shortens the journey from product discovery to delivery while ensuring clear pricing and product details.

Large Project Gallery Image #3
Large Project Gallery Image #3
Large Project Gallery Image #3
Large Project Gallery Image #4
Large Project Gallery Image #4
Large Project Gallery Image #4

Results

📈 40% sales increase (Aug-Sep 2018 vs Aug-Sep 2019) 📈 83% increase in web and mobile accessibility improvement 📉 34% decrease in cart dropout rate