Role

UI/UX Designer

For

Cambridge Uni Press & Assessment

Year

2018

Global Event App

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Increased user engagement through mobile UX for hundreds of users globally

The Digital Day is an event focused on exploring digital product and process development through professional speakers and panel discussions.

Design Principles

⚡️ Be Clear and Easy-to-Use

Design for clear layout and navigation to help users quickly access event details, schedules, and updates. Prioritize essential information.

🎯 Keep Users Updated

Ensure the app delivers timely notifications and updates, such as schedule changes or location alerts.

Before

UI from the development team.

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After

Redesigned the overall app experience and crafted an identity with a clean and minimal interface.

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Results

🚀 87% task success rate (usability) 🚀 Increased event participation and engagement through the app (Reported by organizers)